A study on the effectiveness of Telekom Malaysia Payphone SBU Marketing strategies on public telephones services / Olek Enjo @ Olek Abdullah

• Main Author: Enjo, Olek
• Format: Student Project
• Language: English
• Published: 1996
• Subjects: H Social Sciences (General); Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/84374/1/84374.pdf; https://ir.uitm.edu.my/id/eprint/84374/

In line with Malaysia aims to be an industrialized nation by year 2020, Telekom Malaysia vision is to be come a world class telecommunication company by year 2005. In achieving this vision and objective, Telekom Malaysia has turned those unit who have direct competitor into Strategic Unit. Realizing...