2 in 1 clothes rack / Nur Najihah Hamdan

• Main Author: Hamdan, Nur Najihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/83720/1/83720.pdf; https://ir.uitm.edu.my/id/eprint/83720/

The purpose of this report was to look at one of IKEA's products, a clothes rack, and make some suggestions for its continued success. Besides, External analysis (Strength, Weakness, Opportunity, Threat analysis), internal analysis (product analysis and determinants of strategic options and also solution), and analysis of strategic outputs are among the methods used in the report. IKEA is a company that sells a wide range of well-designed, functional home furnishings at such low prices that as many people as possible can afford them. Furthermore, they share a passion for home furnishings and an inspiring shared vision: to make everyday life better for many people. As a result, the report addresses the following recommendations to resolve its product evolve, product improvement, and product solution of clothes rack :  The product SWOT analysis  Clothes rack weakness and finding  The product recommendation and improvement  New solution for the product to evolve into new innovation of the future product