Identification of Facebook features supporting intrinsic motivations of senior entrepreneurs / Marlina Muhamad ... [et al.]

• Main Authors: Muhamad, Marlina, Jamaludin, Mohd Fazil, Mohd Hardi, Norafiza, Abd Razak, Fariza Hanis, Haron, Haryani
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: Educational psychology; Learning. Learning strategies; Learning ability
• Online Access: https://ir.uitm.edu.my/id/eprint/83297/1/83297.pdf; https://ir.uitm.edu.my/id/eprint/83297/

Senior entrepreneurs are different from young entrepreneurs because their main motivation to become entrepreneurs after retirement is mostly dominated by intrinsic values. To support extrinsic motivation like financial rewards and wealth creation, past studies have agreed that social media platforms...