"Hahaha technique": an easy way to write a press release / Abdul Hamid Saifuddin, Mohd Yusof Zulkefli and Wardatul Hayat Adnan

• Main Authors: Saifuddin, Abdul Hamid, Zulkefli, Mohd Yusof, Adnan, Wardatul Hayat
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: Learning. Learning strategies; Learning ability; Educational productivity
• Online Access: https://ir.uitm.edu.my/id/eprint/83205/1/83205.pdf; https://ir.uitm.edu.my/id/eprint/83205/

Journalists and media outlets have far more reach than a business alone. Hence using press releases to garner more attention and awareness makes sense. An effective press release is also an excellent way to control how the business is viewed. An organisation can build their brand image and shape pub...