The image of librarian: an investigation on the perception among Bachelor Administration (BAS) students UiTM Kedah / Nurul Mardiyah Ramlee

• Main Author: Ramlee, Nurul Mardiyah
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/82509/2/82509%20The%20image%20of%20librarian%20an%20investigation%20on%20the%20perception%20among%20bachelor%20administration%20%28BAS%29%20students%2C%20UiTM%20Kedah..pdf; https://ir.uitm.edu.my/id/eprint/82509/

Purpose of this study is to investigate the perception of BAS student's towards librarians. The result of study will change cultural image or perception of image of the librarian. Besides, the purpose is to educate users the actual role and responsibility of librarian and to state that librarian is not library assistant. This study also identify the librarians skills and competencies and stereotypical librarian.