The influence of demographic profile towards acceptance of unit trust: a case study of ASN investor in Bintulu/ Royston Mengering

• Main Author: Mengering, Royston
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General); Investment, capital formation, speculation
• Online Access: https://ir.uitm.edu.my/id/eprint/82484/1/82484.pdf; https://ir.uitm.edu.my/id/eprint/82484/

The main objective of this to study and determine influence of demographic profile towards acceptance of unit trust in Bintulu. Therefore research on demographic of Bintulu has been done and also acceptance on ASN investment has been surveyed. Overall, respondents are aware the important of investment as a tools of financial planning. However awareness needs to be done more by the ASNB and PNB to encourage more investment. Respondents also have knowledge on performance of unit trust that they have invested. Besides that, advices and information by the agent and ASNB branches is important so that more investment can be done.