The influence of digital marketing, brand image and product quality on product purchasing decisions at the King MS Glow shop in the city of Bengkulu / Ghaefira Nur Fatimah, Islamuddin Islamuddin and Meilaty Finthariasari

• Main Authors: Nur Fatimah, Ghaefira, Islamuddin, Islamuddin, Finthariasari, Meilaty
• Format: Book Section
• Language: English
• Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2023
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/81851/1/81851.pdf; https://ir.uitm.edu.my/id/eprint/81851/; https://www.mic3st.com/

This study aims to explain the influence simultaneously (together) or partially between the influence of Digital marketing, brand image and product quality on purchasing decisions. This study uses a quantitative approach with survey research, and use 110 consumers respondents of King MS Glow Bengkul...