The influence of halal awareness and halal certification on interest in buying ready-to-eat food in the millennial generation in Bandung, West Java / Dadang Husen Sobana and Ricky Hamzah
This research is motivated by the high level of fast food consumption by the millennial generation. This study aims to determine the effect of halal awareness and halal certification on the purchasing intention of fast food in Bandung's millennial generation, either partially or simultaneously....
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81781/1/81781.pdf https://ir.uitm.edu.my/id/eprint/81781/ https://www.mic3st.com/ |
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