The effect of food and service quality towards consumer purchase intention: a case study in fast food restaurant Malaysia / Zatul Iffah Mohd Fuza ... [et al.]
Recognizing the importance of quality management, particularly in terms of food and service quality, is crucial for businesses to thrive in the contemporary competitive landscape. Quantitative approach was used, to collect data from a sample of 385 fast-food consumers in Malaysia via Google Forms. Q...
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/81459/1/81459.pdf https://ir.uitm.edu.my/id/eprint/81459/ https://www.mic3st.com/ |
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