The impact of social media influencers on the youth in Malaysia / Aida Nabilah Azman … [et al.]

• المؤلفون الرئيسيون: Azman, Aida Nabilah, Ridzuan, Abdul Rauf, Ab Ghani, Siti Nur Farrah Faadiah, Yahya, Fatimah Yazmin, Ramlan, Aini Faezah, Bakar, Mohd Hilmi
• التنسيق: مقال
• اللغة: English
• منشور في: Faculty of Communication & Media Studies 2022
• الموضوعات: HS Societies: secret, benevolent etc.
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/81340/1/81340.pdf; https://ir.uitm.edu.my/id/eprint/81340/; https://myjms.mohe.gov.my/index.php/ejoms/

According to studies, millennial consumers' shopping decisions are influenced by celebrities, social media influencers, and individuals they know in real life. This study looks into how celebrities, influencers, and individual consumers know personally influence how millennials use social media...