The impact of social media influencers on the youth in Malaysia / Aida Nabilah Azman … [et al.]

• Main Authors: Azman, Aida Nabilah, Ridzuan, Abdul Rauf, Ab Ghani, Siti Nur Farrah Faadiah, Yahya, Fatimah Yazmin, Ramlan, Aini Faezah, Bakar, Mohd Hilmi
• Format: Article
• Language: English
• Published: Faculty of Communication & Media Studies 2022
• Subjects: HS Societies: secret, benevolent etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/81340/1/81340.pdf; https://ir.uitm.edu.my/id/eprint/81340/; https://myjms.mohe.gov.my/index.php/ejoms/

According to studies, millennial consumers' shopping decisions are influenced by celebrities, social media influencers, and individuals they know in real life. This study looks into how celebrities, influencers, and individual consumers know personally influence how millennials use social media...