Strategic business development plan of Merdeka Palace Hotel & Suites - a case study/ Jamil Jamaludin, Abg Ahmad Abg Othman& Norden Bolhassan

• Main Authors: Jamaludin, Jamil, Abg Othman, Abg Ahmad, Bolhassan, Norden
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: H Social Sciences (General); Business
• Online Access: https://ir.uitm.edu.my/id/eprint/81325/1/81325.pdf; https://ir.uitm.edu.my/id/eprint/81325/

This study will focus on developing a strategic business development plan for Merdeka Palace Hotel & Suites, Kuching. The hotel is currently the only 5 Star International hotel owned by the bumiputra community in Sarawak. Since it first started to operate in 1998, it has now grown to be one of the best hotels in Kuching. As far as the business is concerned, it has a strong growth potential based on the operating profits for the years 2002 until 2008. On the contrary, the high cost of capital led to the hotel incurring huge amount of losses ever since.