Factors contributing to the declining enrolment of BBA (HONS) marketing (PLK) program with specific reference to UiTM Samarahan Campus/ Albert Jingga Aneng

• Main Author: Aneng, Albert Jingga
• Format: Student Project
• Language: English
• Published: 2004
• Subjects: H Social Sciences (General); LG Individual institutions
• Online Access: https://ir.uitm.edu.my/id/eprint/81164/1/81164.pdf; https://ir.uitm.edu.my/id/eprint/81164/

The ultimate aim of gathering and compiling data in these studies is to identify the factors that contribute to the declining enrolment of BBA (Hons) Marketing, PLK program. Thus, this study intends to gauge the prospect's awareness, preference level, attitude and perception towards UiTM BBA (H...