CCI724 : The business of entertainment / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/80670/1/80670.pdf; https://ir.uitm.edu.my/id/eprint/80670/; https://aims.uitm.edu.my/

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This course exposes students to both management and business of entertainment, further examining the business issues associated with the entertainment industry. Some history is highlighted to provide a context for current practice. Topics that will be dealt with include: financing contracts, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution and exhibition. At the end of the course, students are required to develop a formal business plan that includes a market analysis, a budget, and a marketing plan.