BRO432 : Radio and television presentation / Faculty of Communication and Media Studies

• Main Author: UiTM, Faculty of Communication and Media Studies
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/80656/1/80656.pdf; https://ir.uitm.edu.my/id/eprint/80656/; https://aims.uitm.edu.my/

In almost all broadcasting production, narration is vital for a more effective presentation and to capture the audience. On-air broadcaster is a communicator, a catalyst for a message. Whether the message is news, commercial copy, an interview segment, or a game show, the task of the communicator is to serve as a conduit for communication between the originator of the message and the audience. This course is aimed to raise the quality of students' presentation to professional level in radio and TV presentation. Voice characterization is greatly in demand in the present broadcasting industry, so students are exposed to a variety of voice control for different purposes. Through this course students are identified and develop for the communication market. The course also exposes the students to the technique of self projection through the voice, as well as the ability to create positive self image.