How local movie poster design contributes to local movie profit / Muhammad Afiq Hayazi and Tengku Shahril Norzaimi Tengku Hariffadzillah
In identifying the identity of a film, poster design plays an influential role. The production company of the movie should spend a significant amount of budget on poster design if they intend to make a profit. When a poster design is poorly done, it will negatively affect the profit, while when it i...
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Main Authors: | , |
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Format: | Book Section |
Language: | English |
Published: |
Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka
2023
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Online Access: | https://ir.uitm.edu.my/id/eprint/80552/1/80552.pdf https://ir.uitm.edu.my/id/eprint/80552/ https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/ |
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