The use of advertising design in promoting the uniqueness of Kopi Bunga / Ainul Zafirah Zuhairi and Siti Sarah Adam Wan

• Main Authors: Zuhairi, Ainul Zafirah, Adam Wan, Siti Sarah
• Format: Book Section
• Language: English
• Published: Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka 2023
• Subjects: Information display systems
• Online Access: https://ir.uitm.edu.my/id/eprint/80547/1/80547.pdf; https://ir.uitm.edu.my/id/eprint/80547/; https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/

caffeinated drinks will be the one we search for when we want to get energized and stay fresh to do some work or when we are tired. As we can see, coffee is the most popular caffeinated drink that is easy to find at any store. Coffee is also a trendy drink these days. We always notice that even young people these days also love to drink coffee, or caffeinated drinks. “The Uniqueness of Kopi Bunga” is the title of my final year project. Kopi Bunga is a product of coffee or a unique coffee and flower drink. Coffee is known for the good and bad effects of it. But most often people say these are not good to be consumed every day because of the caffeine in it that will give bad effects to your health such as raise your blood pressure, anxious, migraines and more. (Gunnarset al., 2017) Not to mention that if we drink a coffee that is not well prepared it will also give our stomach a pain. So, we should find another type of coffee that has better and more good benefits, which is Kopi Bunga. Somehow even we know the side effect, we still want to have the coffee to make us stay up and freshen us up. Kopi Bunga is a low caffeine coffee that mixes well with infused edible flowers such as roses and butterfly pea. For my final year project, I chose to rebrand this product packaging and advertisement. Kopi Bunga is a brand of coffee that is unfamiliar and not really popular among Malaysians. This brand is made at Sungai Petani, Kedah. It's originally one of signature coffee from cafe Kopi dan Bunga. Kopi Bunga had a lot of balance and healthy ingredients. Using the flowers in the coffee helps to give some antioxidants and calming effects instead of anxiety. This coffee could be a drinks replacement or a good choice for people who are concerned about their health and coffee lovers.