The potential of Kinabalu Hostel as part of core business of Sabah Sport Board / Mohd Hanif Haris

• Main Author: Haris, Mohd Hanif
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/80405/1/80405.pdf; https://ir.uitm.edu.my/id/eprint/80405/

The purpose of this study is to investigate the potential of Kinabalu Hostel as part of core business of the Sabah Sport Board. The model was developed on the basis of existing theoretical model focus on marketing and hospitality. The result, factors influencing satisfaction and revisit intentions w...