Finding green in today's consumers- from consumption to conservation / Norliana Mohd Faizal
The purposes of this paper is to identify the level of green in today's Kota Kinabalu consumer, to identify the preparedness of their acceptance towards the green marketing also to identify whether green marketing are able to influence the consumer in Kota Kinabalu. A questionnaire was designed...
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| Format: | Student Project |
| Language: | English |
| Published: |
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/79569/1/79569.pdf https://ir.uitm.edu.my/id/eprint/79569/ |
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