ADT611 : Advertising and creative strategies / College of Creative Arts
This course is designed to give students a basic understanding of the creative strategy development process and an appreciation for the critical role strategy plays in designing an advertising campaign. The students will examine the creative process from beginning to end, starting with techniques fo...
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my.uitm.ir.795172023-06-16T07:26:52Z https://ir.uitm.edu.my/id/eprint/79517/ ADT611 : Advertising and creative strategies / College of Creative Arts UiTM, College of Creative Arts Curriculum Universiti Teknologi MARA This course is designed to give students a basic understanding of the creative strategy development process and an appreciation for the critical role strategy plays in designing an advertising campaign. The students will examine the creative process from beginning to end, starting with techniques for creating and developing the “big idea” and finishing with the creation of a professional-caliber ad campaign, as they will be presented to a real-life client. In addition to campaign creation skills, students will have an opportunity to develop corporate design and copywriting skills. The course focuses both on preparing the comprehensive documentation of visual strategies and refining creative thinking skills. Universiti Teknologi MARA (UiTM) Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79517/1/79517.pdf ADT611 : Advertising and creative strategies / College of Creative Arts. [Teaching Resource] https://aims.uitm.edu.my/ |
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Curriculum Universiti Teknologi MARA UiTM, College of Creative Arts ADT611 : Advertising and creative strategies / College of Creative Arts |
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This course is designed to give students a basic understanding of the creative strategy development process and an appreciation for the critical role strategy plays in designing an advertising campaign. The students will examine the creative process from beginning to end, starting with techniques for creating and developing the “big idea” and finishing with the creation of a professional-caliber ad campaign, as they will be presented to a real-life client. In addition to campaign creation skills, students will have an opportunity to develop corporate design and copywriting skills. The course focuses both on preparing the comprehensive documentation of visual strategies and refining creative thinking skills. |
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UiTM, College of Creative Arts |
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UiTM, College of Creative Arts |
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UiTM, College of Creative Arts |
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ADT611 : Advertising and creative strategies / College of Creative Arts |
title_short |
ADT611 : Advertising and creative strategies / College of Creative Arts |
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ADT611 : Advertising and creative strategies / College of Creative Arts |
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ADT611 : Advertising and creative strategies / College of Creative Arts |
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ADT611 : Advertising and creative strategies / College of Creative Arts |
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adt611 : advertising and creative strategies / college of creative arts |
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Universiti Teknologi MARA (UiTM) |
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https://ir.uitm.edu.my/id/eprint/79517/1/79517.pdf https://ir.uitm.edu.my/id/eprint/79517/ https://aims.uitm.edu.my/ |
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