Wrinkle Busters / Qistina Adrianna Norzailan ... [et al.]

• Main Authors: Norzailan, Qistina Adrianna, Mohd Lawi, Nur Husna Fatnin, Muharam, Hazirah, Jasarudin, Nurul Aisyahira, Zailani, Nur Syazwani Aqilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/79487/1/79487.pdf; https://ir.uitm.edu.my/id/eprint/79487/

With new iron advancements, the La Mior company hopes to improve lifestyles. Wrinkle Busters was designed with the intention of bringing technology advancements to an updated version of the current iron. The well-dressed population will therefore require Wrinkle Busters to be highly mobile and flexible. The multi-functional iron can be updated with the amazing capabilities included in this portable iron, which will make the user's daily tasks easier. Numerous surveys were carried out with the intention of gathering and analysing the audience's interests. It helps to provide a product experience from the perspective of the user. When the concept test findings revealed that more than half of the respondents were interested in Wrinkle Busters, the La Mior company received positive feedback. Additionally, other functions like a lint roller can be a practical answer to the issue of dust adhering to clothing. According to the information gathered, Wrinkle Busters has excellent technology that can help its primary audience, travellers in particular, be more productive and efficient. On top of that, Wrinkle Busters can also minimise the amount of time and space needed for storage. Since Wrinkle Busters is a brand-new, innovative product, we conducted a test marketing study to determine the average age of the target market and calculate the price and volume of manufacturing for the national market. The La Mior company is a partnership made up of four people who each play important roles within the organisation, including general manager, marketing manager, administrator, operations manager, and financial manager. Additionally, the cost estimate for the materials needed for Wrinkle Busters is carefully calculated in order to enable it to be sold at a fair price for the benefit of the consumer, and the cost is applied to the creation of a portable iron with a good design and colour that will satisfy the customer's demand. Finally, we sincerely hope to attract investors who would collaborate with us to make the idea a success. The study's conclusions indicate that because Wrinkle Busters uses a new technique, the market will respond favourably to it. Since this product may satisfy customer needs, the La Mior company is sure that demand will rise steadily over time.