ADE443 : Environmental and exhibition design / Collage of Creative Arts

• Main Author: UiTM, Collage of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/79442/1/79442.pdf; https://ir.uitm.edu.my/id/eprint/79442/; https://aims.uitm.edu.my/

This course exposes students to the role of a designer in the development of educational and trade show exhibits. Students combine experiments in human scale and perception with marketing strategies to design effective three-dimensional environments. Photography, illustration and typography as well as architecture, space planning, lighting, audiovisual presentations and materials are explored through scale models and real situation of exhibition. In the early semesters students build a skills and knowledge base, which is the foundation for upper-level experimentation, testing and skill applications in variety of design situations. Upper-division studio is multidisciplinary, often shared with Product and/or Transportation Design students. The lecture topics will be carried weekly which include an exercise to determine student understanding of the course through arranging their final years senior design exhibition to explore the professional practices of exhibition design. This course exposes students to the role of a designer in the development of educational and trade show exhibits. Students combine experiments in human scale and perception with marketing strategies to design effective three-dimensional environments. Photography, illustration and typography as well as architecture, space planning, lighting, audiovisual presentations and materials are explored through scale models and real situation of exhibition.