Moverly: luggage tracker / Ahmad Aniq Hamka Azhar ... [et al.]

• Main Authors: Azhar, Ahmad Aniq Hamka, Zainuddin, Aini Suriani, Roszaidi, Nur Ainul Fathihah, Ishak, Hazirah Aqillah, Samsuddin, Nur Nikman
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/79405/1/79405.pdf; https://ir.uitm.edu.my/id/eprint/79405/

La Belle Depeche is a supply company that is interested in launching a venture in the field of travel-related amenities. To be more specific, this company intends to create a product that can assist customers in organising their belongings before a trip or other type of travel. Moverly was developed to give people a sense of security and safety while they travel, whether they do it domestically or abroad. Moverly is basically a tracker which the main purpose is to track our lost or stolen belongings. The product is small and light about 7 cm in length, 4.8 cm in width, and 0.7 cm in height, and it weighs about 20 g. After doing a lot of research, Moverly was developed with only a few concepts taken into account. To view the product from everyone's perspective and guarantee positive feedback at the end, a survey has been carried out. To make sure we can establish ourselves in this area, market research and idea surveys were also conducted. About 50 people that are interested and taking part in the survey which is very helpful and important to our product. Our target markets are traveller, foreigner, outdoorsy, parent as well as anyone who interested to try and test the product. Even though there are already a few established products like this such as Apple Air Tag, Samsung Galaxy smart tag and tile tracker, we were able to differentiate our product with a few unique features from others. We have added features such as the product is actually water and dust resistance which is very convenient for all the traveller or outdoorsy. Other than that, it also has a sound system that help the customer to locate their lost or stolen luggage. Moverly also have a sound system which will help us to locate our belonging. Not just that, in order to make Moverly maintain with high quality, we used the finest material to produce the product so that it will fulfil the customer's needs. We consider every little detail of the basic needs of the consumer. Therefore, we believe that Moverly has high potential to compete in the current market especially in safety and security providing market based on the research that had been done on the above.