ADE414 : Creative strategies in advertising / College of Creative Arts
This course is designed to give students a basic understanding of the creative strategy development process and an appreciation for the critical role strategy plays in designing an advertising campaign. The students will examine the creative process from beginning to end, starting with techniques fo...
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| Format: | Teaching Resource |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
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| Online Access: | https://ir.uitm.edu.my/id/eprint/79348/1/79348.pdf https://ir.uitm.edu.my/id/eprint/79348/ https://aims.uitm.edu.my/ |
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