Sac En Papier / Hanissyazwani Hamidon ... [et al.]

• Main Authors: Hamidon, Hanissyazwani, Zulkifly, Nur Fatini, Mohd Dzohirrudin, Nur Hanani, Abdul Halim, Nurin Diyanah, Mohd Nor, Nurul Huda, Khairunizan, Nurul Mardhiah
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/79340/1/79340.pdf; https://ir.uitm.edu.my/id/eprint/79340/

The Sac En Papier bag was created by Bag N' Go Enterprise as a new product. The company's goals are to develop new innovative goods, concepts, and services that are suitable at a price that provides the greatest value to clients. This new innovation is being introduced to improve the quality of customers' lives by allowing them to transport food and beverages in one bag, as well as to make the paper bag more convenient to use due to its lightweight nature and environmental friendliness. As a result, the organisation discovered a way to produce a paper bag with a few outstanding qualities. This paper bag's sole goal is to simplify their lives easier. This product's market segment would be "regular consumers," or more particularly, travellers, students, workers, and junkies. Because paper bags are unable to contain and sustain food and drinks under additional pressure, most of them encounter the issue of beverages quickly leaking when carried in a paper bag, particularly during the delivery. Next, because both employees and students are limited in time, holding the paper bag with the food area and cup holder area can avoid food or beverage from tumbling and leaking when clients are in a hurry due to a hectic schedule. As a result, consumer mobility will be slowed to prevent food and beverages from falling and spilling. Furthermore, the product reduces the problem of non-waterproof paper bags that simply tear up since it is a 2 in 1 bag, which means that the food and drink regions are provided within the same single bag with the feature of waterproofing for the cup holder area. As a result, this product can simplify their life while also sparing consumer’s time. Because most retail chains sell essentially identical products, competitiveness within those technology industries is severe. In this example, the company's approach is significantly different because we created something based on complaints, a poll, and a few research on paper bags. This product's competitors are both McDonald's and Burger King. However, these two goods have significant problems due to the poor quality of the features and materials utilised to construct them. As a result, Bag N' Go Enterprise manufactures Sac En Papier bags with several upgrades and new inventions that make it easier and safer to use. We are confident that we have an advantage because we are frequently the first to develop this paper bag of high and sophisticated quality.