Customers perception of the value of corporate social responsbility by Tabung Haji Kota Kinabalu / Hazelina Farrah Shamsuddin

• Main Author: Shamsuddin, Hazelina Farrah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Awareness; Corporate organization. Corporate governance; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/79132/1/79132.pdf; https://ir.uitm.edu.my/id/eprint/79132/

The purpose of this research is to study the awareness and value of corporate social responsibility among Tabung Haji (TH) customers. There are different views on the relationships between corporate social responsibility (CSR) and business. Proponents believe that companies are capable of making mor...