The impacts of online advertising on consumer attitudes / Mariana Dasiry

• Main Author: Dasiry, Mariana
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/78851/1/78851.pdf; https://ir.uitm.edu.my/id/eprint/78851/

The research was undertaken at UiTM Sarawak (Samarahan Campus) and Kota Samarahans’ areas to conduct a preliminary study on the impacts of online advertising on consumer attitudes. The respondents were randomly selected from Bachelor Degree students of Marketing programme and general public that ava...