Consumer ethics in buying pirated DVDs: influencing factors / Sharonica Diliu and Mastina Miti
Piracy is different from counterfeit in terms of the consumer awareness of the legitimacy of a product. A counterfeit product is one which a manufacturer produces with the intention of deceiving customers by leading buyers to believe that they are purchasing the genuine article. A pirated product is...
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Main Authors: | Diliu, Sharonica, Miti, Mastina |
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Format: | Student Project |
Language: | English |
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/78251/1/78251.pdf https://ir.uitm.edu.my/id/eprint/78251/ |
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