A conceptual framework of consumers’ intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid
The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers’ intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and perceiv...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Islamic Philantrophy & Social Finance (CIPSF)
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/78167/1/78167.pdf https://ir.uitm.edu.my/id/eprint/78167/ http://www.cipsf.my/# |
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