Investigating social media influencer attributes on attitude and intention towards pro-environmental awareness marketing campaign: the moderating effect of issue involvement / Siti Fatimah Lailatul Qadrina Awang
The advertising preferences have changed, putting massive pressure on marketers to create impactful advertising sources. With the advent of social media penetration today, the entire mechanism and ideology experienced a transformation. Social media influencer medium has become the digital world'...
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| Format: | Thesis |
| Language: | English |
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2022
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| Online Access: | https://ir.uitm.edu.my/id/eprint/77984/2/77984.pdf https://ir.uitm.edu.my/id/eprint/77984/ |
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