Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh

E-learning is increasingly prevalent in many higher educational institutions (HEIs) in Malaysia. This phenomenon is partly due to the rapid growth of Internet technologies and penetration rate. Gauging the acceptance and/or reluctance to use the e-learning system is primarily rooted to Technology Ac...

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Main Authors: Aminordin, Azmi, Mat Roni, Mohd Saiyidi Mokhtar, Salleh, Mazlan
Format: Book Section
Language:English
Published: Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/77543/1/77543.pdf
https://ir.uitm.edu.my/id/eprint/77543/
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spelling my.uitm.ir.775432023-06-22T04:40:33Z https://ir.uitm.edu.my/id/eprint/77543/ Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh Aminordin, Azmi Mat Roni, Mohd Saiyidi Mokhtar Salleh, Mazlan Computers in education. Information technology E-learning is increasingly prevalent in many higher educational institutions (HEIs) in Malaysia. This phenomenon is partly due to the rapid growth of Internet technologies and penetration rate. Gauging the acceptance and/or reluctance to use the e-learning system is primarily rooted to Technology Acceptance Model (TAM). TAM represents an important theoretical involvement towards understanding the e-learning usage and e-learning acceptance behaviours. Nonetheless, some studies propose that it is also important to account for subjective norm (SN), the construct expressing social influence, as an additional cognitive stimulus that drives the use of the e-learning system. While many studies in this area focus on students as the subjects, this study evaluates the SN encapsulating the instructors that steers their e-learning usage behaviour. This study also attempts to develop a recommended line of inquiry to better understand the role of social influences as they relate to individual acceptance and usage behaviour in HEI implementation of new information technologies, specifically the e-learning system. A total of 150 survey questionnaire sets were disseminated to e-learning instructors in UiTM Melaka and 131 useful feedbacks were analysed. Analyses of field data provide evidence of the reliability and validity of the proposed constructs, factor structures and measures. The findings contribute to future research to account for social influence in TAM. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka 2011 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/77543/1/77543.pdf Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh. (2011) In: Across Borders. Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka, Alor Gajah, Melaka, p. 44. ISBN 978-967-11354-1-9 (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Computers in education. Information technology
spellingShingle Computers in education. Information technology
Aminordin, Azmi
Mat Roni, Mohd Saiyidi Mokhtar
Salleh, Mazlan
Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh
description E-learning is increasingly prevalent in many higher educational institutions (HEIs) in Malaysia. This phenomenon is partly due to the rapid growth of Internet technologies and penetration rate. Gauging the acceptance and/or reluctance to use the e-learning system is primarily rooted to Technology Acceptance Model (TAM). TAM represents an important theoretical involvement towards understanding the e-learning usage and e-learning acceptance behaviours. Nonetheless, some studies propose that it is also important to account for subjective norm (SN), the construct expressing social influence, as an additional cognitive stimulus that drives the use of the e-learning system. While many studies in this area focus on students as the subjects, this study evaluates the SN encapsulating the instructors that steers their e-learning usage behaviour. This study also attempts to develop a recommended line of inquiry to better understand the role of social influences as they relate to individual acceptance and usage behaviour in HEI implementation of new information technologies, specifically the e-learning system. A total of 150 survey questionnaire sets were disseminated to e-learning instructors in UiTM Melaka and 131 useful feedbacks were analysed. Analyses of field data provide evidence of the reliability and validity of the proposed constructs, factor structures and measures. The findings contribute to future research to account for social influence in TAM.
format Book Section
author Aminordin, Azmi
Mat Roni, Mohd Saiyidi Mokhtar
Salleh, Mazlan
author_facet Aminordin, Azmi
Mat Roni, Mohd Saiyidi Mokhtar
Salleh, Mazlan
author_sort Aminordin, Azmi
title Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh
title_short Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh
title_full Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh
title_fullStr Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh
title_full_unstemmed Technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / Azmi Aminordin, Mohd Saiyidi Mokhtar Mat Roni and Mazlan Salleh
title_sort technology acceptance model extension in an e-learning environment: empirical validation of social influence within instructors' domain / azmi aminordin, mohd saiyidi mokhtar mat roni and mazlan salleh
publisher Division of Research, Industrial Linkages and Alumni, UiTM Cawangan Melaka
publishDate 2011
url https://ir.uitm.edu.my/id/eprint/77543/1/77543.pdf
https://ir.uitm.edu.my/id/eprint/77543/
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score 13.209306