The effect of service quality, service recovery, and brand image on ridership loyalty mediated by rider satisfaction (study on MRT Jakarta passengers) / Muhammad Iqbal Firdaus …[et al.]

• Main Authors: Firdaus, Muhammad Iqbal, -, Lis Lesmini, Izaghi, Bayu, Astuti, Fitri Widia
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2023
• Subjects: Passenger traffic (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/77381/1/77381.pdf; https://ir.uitm.edu.my/id/eprint/77381/; https://mjoc.uitm.edu.my/main/

This study aims to determine the effect of service quality, service recovery, and brand image on ridership loyalty through rider satisfaction among MRT Jakarta users. The analytical technique used in this research was descriptive quantitative analysis with data analysis techniques using SmartPLS sof...