Electronic word of mouth (eWOM): Effects of comments in Facebook towards customer booking intention / Nurul 'ain Zulkifli, Nurul Azwani Mohd Lazim and Fatin Humaira' Zulkifli

• Main Authors: Zulkifli, Nurul 'ain, Mohd Lazim, Nurul Azwani, Zulkifli, Fatin Humaira'
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Social aspects. Social marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/77047/1/77047.pdf; https://ir.uitm.edu.my/id/eprint/77047/

Electronic word of mouth (eWOM) is increasingly used by the consumers to make review or comments about the product or services through posted on a website or social media such as Facebook. Thus, the main objective of this research is to determine the effect of comment posted on Facebook towards cust...