Will you be a honey and help us raise money?: investigating online crowdfunding platforms acceptance, perceived trust and behavioural intention / Saiyid Abdallah Syahir Al-Edrus, Ismail Ahmad and Mohd Hafiz Hanafiah
Despite the emerging acceptance of online crowdfunding platforms being apparent among small entrepreneurs, its adoption among general users is significantly low. Hence, this study investigated the factors influencing user acceptance, perceived trust and usage intention with online crowdfunding platf...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/76884/1/76884.pdf https://ir.uitm.edu.my/id/eprint/76884/ https://mar.uitm.edu.my |
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