The Sukan Outlet / Afiq Ikmal Arman ... [et al.]

• Main Authors: Arman, Afiq Ikmal, Mohd, Muhammad Iskandar, Mohamad, Akmal Zulqarnain, A’ Halim, Muhammad Aiman Hazim, Mohammad Fuaad, Muhammad Fadhil
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Planning. Business planning. Strategic planning; Sporting goods industry. Recreational equipment
• Online Access: https://ir.uitm.edu.my/id/eprint/76369/1/76369.pdf; https://ir.uitm.edu.my/id/eprint/76369/

The Sukan Outlet is opening through the partnership and it consists of five members. Which is the general manager is Afiq Ikmal, the administration manager is Muhd Fadhil, the marketing manager is Aiman Hazim, the operational manager is Akmal Zulqarnain, and the financial manager is Muhd Iskandar. The company industry is the sports industry. All of the business products are 100% from the local supplier. The reason for choosing 100% local suppliers is because to encourage Malaysian people to own brands and businesses. The Sukan Outlet is the best place to promote their product to people. The business is located at Shop Lot Jalan Lembah 19, Sri Alam, Pasir Gudang, Johor. The area has many residences that can easily attract people to visit The Sukan Outlet shop. Besides that, the range of that area also doesn’t have any sports shops other than The Sukan Outlet shop. So, it gives the company as the main destination for people because the shop is nearby where they live. The Sukan Outlet shop has many types of products like shoes, sports equipment, pants, and etc. Hence, customers can find anything about sports in the shop. The operation hours for The Sukan Outlet are from 10 a.m. until 10p.m. and only closed on Monday. The vision and mission of a company are critical to determining what needs to be achieved. The vision for The Sukan Outlet is ‘to become a company that touches the heart of sportspersons throughout Asia by providing a multifunction sport-centric outlet through which they can discover and enjoy the services provided'. This shows the company wants to expand its services through Asia by providing good products. There are a few missions that have in The Sukan Outlet. For example, to become a well-known sports shop for everyone without counting on gender, religion, or races and to make sure that sports are accessible and affordable not a privilege. It is a guideline for the company need to achieve within its operations years. The company also uses Business Model Canvas (BMC) to help the company to operate. It makes it easier for businesses to know the details of the system. Besides that, the company also needs to achieve its target market for a month and in a year. It’s very crucial to know if the whole operation is doing well or not. Lastly, it was a pleasure to gain some knowledge about how to run a business through this assignment. It’s shows how important to work as a group to make sure this report can be done and submitted.