Amber Resins Enterprise / Harris Daniel Izwani Masri, Ahmad Zikri Hanif Ahmad Fauzi & Aina Amiera Asmul Affendy

• Main Authors: Izwani Masri, Harris Daniel, Ahmad Fauzi, Ahmad Zikri, Asmul Affendy, Aina Amiera
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Planning. Business planning. Strategic planning; Furniture industry and trade
• Online Access: https://ir.uitm.edu.my/id/eprint/76077/1/76077.pdf; https://ir.uitm.edu.my/id/eprint/76077/

This business plan will introduce Amber Chemicals Resins Enterprise which provides consumers with the top-notch and high quality resins, ensuring both excellent product quality and effective results to our customers. Resins is important for consumers to use in construction and furniture making as they provide extra sturdiness protection and exquisite decoration. However, by adding palm oil based in the resins compound, it will bring many benefits to the consumers as well as improving its quality to evenly match with our resins competitors. Our main objective is to introduce our bioresins product using high quality palm oil materials to our customers to be ecofriendly while maintaining its resins quality to meet our customers demands. We constantly hope that our products will be appreciated by our clients. As a newly listed company in the market, there will be a number of factors that we must take into account to ensure that our firm can compete with other resins product and meet client needs given that there are numerous individuals working in the business sector, which includes the resins manufacture There are several examples of problems and developmental delays in resins nowadays that require better development in improving the quality of the resins. Given the importance of resins, we see this as an opportunity to seize possibilities in order to attract clients to use a improved quality resins product especially for construction and furniture upholsterer. The general manager, administrative manager, marketing manager, operation manager, and finance manager are the five primary employees who oversee our production company. We all have a crucial part in this firm, and together we will ensure its success. According to our observations, we are aiming for a wide range of clients because our production company is situated near a populated area, where there will be more opportunities to attract clients and labour supply. Additionally, our production company’s location is quite important because it is close to palm oil refineries, chemical refineries and residential areas. We think that our business financial status statement will help us attain our objective. Our products will offer and use the most effective treatment based on the customer's assessment outcome result which is based on the resins usage quality, shell life, strengthening limit, decoration capability and safety & health to use In order to occasionally offer larger services, we hope that our Amber Chemicals Resins Enterprise product will become a well-known for producing a highly improved bio resins product in this area and will expand our marketing to other areas. We also think that there will be a yearly rise in the need for infrastructure building, construction demand and furniture making which increase our product sales for the upcoming years