La patteserie shop / Muhammaad Ainul Iman Pakharurrozi, Muhammad Akmal Faiz Rizalmy & Fakrul Ariffin Md Nor Iskandar

• Main Authors: Pakharurrozi, Muhammaad Ainul Iman, Rizalmy, Muhammad Akmal Faiz, Md Nor Iskandar, Fakrul Ariffin
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Planning. Business planning. Strategic planning; Bakeries. Baked products
• Online Access: https://ir.uitm.edu.my/id/eprint/75965/1/75965.pdf; https://ir.uitm.edu.my/id/eprint/75965/

This third assignment is a business plan that focuses on the entrepreneurial and management aspects of beginning a new company. In this task, our group intended to construct La Patteserie, a bakery. La Patteserie is a bakery business that offers a range of cakes for consumers to pick from based on their preferences, and our goal is to meet our customers' demands. The bake ingredients offered by La Patteserie are of great quality and serve the best taste of bake. This flavour will satisfy all of our consumers. La Patteserie aims to build its first location in UiTM Pasir Gudang Campus, Johor in 2023, as there is a significant potential for sales due to the large number of students and workers that live and work there. La Patteserie is a three-person partnership firm. La Patteserie will offer a welcoming, pleasant environment where customers can expect excellent customer service and high-quality food at a reasonable price. We would also like to invite students from the UiTM Pasir Gudang Campus to spend time on our premises. As our pastry shop also offers free Wi-Fi, students may come by and enjoy some entertainment such as TV broadcasts and music. Aside from that, we intended to broadly present new menus as trending innovations. La Patteserie would be open between 7.30 a.m. until 9.30 p.m., where people generally buy bread before heading to class to keep their bodies energetic, and it will be open from Sunday to Friday. These products are deemed marketable because they will meet the market's target demands, which are primarily those of students, staff, and lecturers. La Patteserie also intends to develop other bakery locations around the country in the future. This is essential in order to grow profits and share our innovative products with more people