People's perception towards Uber ride services in Kota Kinabalu city / Muhammad Asraf Marzuki and Muhammad Ikhwan Matusup

• Main Authors: Marzuki, Muhammad Asraf, Matusup, Muhammad Ikhwan
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Perception; Service industries; Transportation (General works). Communication and traffic
• Online Access: https://ir.uitm.edu.my/id/eprint/75950/1/75950.pdf; https://ir.uitm.edu.my/id/eprint/75950/

Introduction of Uber Ride service has provided big impact toward ways of public transportation operation. Public transportation service has always being questions on the reliability in providing services to the people. Especially in Malaysia, public transportation sector were in gloomy and frustrati...