Measuring perceived service quality using SERVQUAL model : a case study of TH Hotel Kota Kinabalu / Muhammad Benyamin Arieff Abdul Latif

• Main Author: Abdul Latif, Muhammad Benyamin Arieff
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/75924/1/75924.pdf; https://ir.uitm.edu.my/id/eprint/75924/

This research is an attempt to investigate the customer's perceived service quality in TH Hotel Kota Kinabalu. Over 300 questionnaires were distributed during the study. The researcher identified that there are five (5) independent variables which is the SERVQUAL involved in this study namely R...