A study on franchising : key reasons / factors why Bumiputera entrepreneurs lack interest in franchising business in Kota Kinabalu / Tony Insiong

• 第一著者: Insiong, Tony
• フォーマット: Student Project
• 言語: English
• 出版事項: 2009
• 主題: Franchises (Retail trade)
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/75888/1/75888.pdf; https://ir.uitm.edu.my/id/eprint/75888/

The franchising business model has since come of age in Malaysia. Nowadays it has not only gained popularity but as one of the preferred ways of doing business grow stronger everyday. There is a great opportunity for the entrepreneurs, particularly the bumiputera entrepreneurs in Kota Kinabalu, to t...