A study on fisherman satisfaction toward service quality in Lembaga Kemajuan Ikan Malaysia (LKIM) Dungun, Terengganu, Malaysia / Nurul Azwan Saruni

• Main Author: Saruni, Nurul Azwan
• Format: Thesis
• Language: English
• Published: 2020
• Subjects: HD Industries. Land use. Labor; Management. Industrial Management; Total quality management. Benchmarking; Fishers. Fishermen; HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Job satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/75364/1/75364.pdf; https://ir.uitm.edu.my/id/eprint/75364/

Service quality and customer satisfaction are very important concepts that companies must understand if they are to grow and remain competitive in the business environment. It is very important for companies to know how to measure these constructs from the customers’ perspective so as to understand...