Music in advertisement: Malaysia Airlines safety video vs Air Asia Broncos safety video / Nur Syania Mohammad Saiful

• Main Author: Mohammad Saiful, Nur Syania
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Video recording
• Online Access: https://ir.uitm.edu.my/id/eprint/75171/1/75171.pdf; https://ir.uitm.edu.my/id/eprint/75171/

Safety Airlines video is important because to keep passenger and staff crew safe while flying. Safety is always come first. Safety video or safety demo is important is because there are live involved in every operation of aircraft. Safety must be number one, if poor safety management in airplane not only damage aircraft but lots of human life. Passengers' safety knowledge is a key factor in determining passenger's response to an emergency (Chang and Liao, 2009; Muirand Thomas, 2004; Thomas,2003; Edwards, 1990), and a knowledgeable passenger has a much better chance of surviving any life- injurious-threatening situation that could occur during passenger-carrying operations in civil aviation (FAA, 2003). Numerous aircraft accidents have been documented during aircraft taxi, take-off, cruise or landing in the past few decades. A large number of passengers lost their lives from those accidents. Accident instigate-ions and special studies suggest that the number of survivors from those accidents could have been higher if safety information communications were made in a more clear and accurate manner (Edwards, 1990; Chang and Liao, 2008,2010). The fact that not all passenger pay attention to the flight attendants during they doing a safety demo at the plane, There are only a few people who pay attention and understand what is being told. Based on comment I see on the YouTube comment there a few people said that they bored seeing the basic or normal airlines safety video. Another airlines do the safety video but in a creative way which is in musical ways, and from the comment section on that video, they have receive a lot of positive comment on their video. This is another reason why the creative video also important to attract audience.