A study of customers' satisfaction on the Sarawak trade directory publication: A case study of the STD 1st edition published by Sara Convention Sdn. Bhd. / Abang Abu Seman Abang Hamkah

• Main Author: Abang Hamkah, Abang Abu Seman
• Format: Student Project
• Language: English
• Published: 2002
• Subjects: H Social Sciences (General); Consumer satisfaction; Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/75151/1/75151.pdf; https://ir.uitm.edu.my/id/eprint/75151/

Sarawak Trade Directory (STD) is a comprehensive reference with listing of business, trade, products and services available in Sarawak. The STD is published by SCSB once in two years and it contains user-friendly features and easy to find business and trade section. There are 93 companies participated in the 1st edition. The study was focused on the STD 1st edition publication. The purpose of the study is to measure a customers’ satisfaction level on the publication of STD 1st edition. Beside that, the researcher used a primary data and secondary data in order to gather the information needed for the study. During the survey, the researcher had distributed 72 questionnaires through the convenience sampling method to the selected respondents in all categories of industries that participated in the STD 1st edition. However, only 52 questionnaires were returned and researcher only used 50 questionnaires for the study. This figure is accurate for the researcher to determine the finding of the study. In addition, the questionnaires had used pilot testing in order to come out with a comprehensive and friendly user questionnaires for the respondents to take part in this study. Beside that, the researcher also did a personal interview, personal observation as well as telephone call to the respondents in order to gather the information needed for the study. In the study, all the data analysed using the Statistical Packages for Social Science (SPSS). The finding measured the level of customers’ satisfaction toward the advertisement and listing price which is reasonable and affordable, the way of STD is being distributed, the information contained in the 1st edition, the services provided by the publisher during and after the public on process, the print quality of the 1st