Assessing the effectiveness of marketing plan for ASB loan: a case study of Maybank Kuching Selatan / Mohamad Halwie Herun

• Main Author: Herun, Mohamad Halwie
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Marketing; Banking
• Online Access: https://ir.uitm.edu.my/id/eprint/75052/1/75052.pdf; https://ir.uitm.edu.my/id/eprint/75052/

Recently, banks have found themselves facing more aggressive competition, uncertainty and unlimited opportunities. No bank can offer all products or services and be the best and leading bank for all customers. They are forced to find a new basis for competition. A bank must examine its strengths and opportunities and take a competitive position in the competitive marketplace. Discusses some strategic issues related to bank positioning. A number of ways in which distinctive positions can be developed and maintained have been identified. A well-integrated application of technology and staff through operations that respond to customer needs encourage customers to use a whole range of banking products or services rather than just a few.