How to improve Marketing and Sales of Dewan Bahasa dan Pustaka (DBP) Reference Books to Institution of Higher Learning in Malaysia / Rudy Sa’edy

• Main Author: Sa’edy, Rudy
• Format: Student Project
• Language: English
• Published: 2002
• Subjects: H Social Sciences (General); HF Commerce; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/75013/1/75013.pdf; https://ir.uitm.edu.my/id/eprint/75013/

Publication industry in Malaysia has grown rapidly. In this industry, there are two categories, government-sponsored publications and private companies publication. These both categories plays important role in Malaysian publication industry whereby it is become more competitive and profitable.This...