Factors influence green product purchasing among Malaysia consumers / Nur Nadzira Mohamed Zurtina and Norhazira Afiqah Mohd Paudzi
In this study, it investigates the factors that influence green product purchasing among Malaysian consumers which are environmental protection, drive for environmental responsibility, social appeal and green product experience. The convenience sample method was utilized in this study, which include...
Saved in:
Main Authors: | , |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2022
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/74668/1/74668.pdf https://ir.uitm.edu.my/id/eprint/74668/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|