Factors influence green product purchasing among Malaysia consumers / Nur Nadzira Mohamed Zurtina and Norhazira Afiqah Mohd Paudzi

• Main Authors: Mohamed Zurtina, Nur Nadzira, Mohd Paudzi, Norhazira Afiqah
• Format: Student Project
• Language: English
• Published: 2022
• Subjects: Environmentalism. Green movement; Environmental responsibility; Environmental education. Study and teaching. Research; Statistical data; Theory and method of social science statistics
• Online Access: https://ir.uitm.edu.my/id/eprint/74668/1/74668.pdf; https://ir.uitm.edu.my/id/eprint/74668/

In this study, it investigates the factors that influence green product purchasing among Malaysian consumers which are environmental protection, drive for environmental responsibility, social appeal and green product experience. The convenience sample method was utilized in this study, which include...