Study on operational and fleet utilisation / Sunan Muhdzir Jamil

• Main Author: Sunan Muhdzir, Jamil
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 1990
• Subjects: HE Transportation and Communications
• Online Access: http://ir.uitm.edu.my/id/eprint/744/1/PPd_SUNAN%20MUHDZIR%20JAMIL%20BM%2090_5%20P01.pdf; http://ir.uitm.edu.my/id/eprint/744/

Presently, Lori Malaysia Berhad is owned by Technivest Sendirian Berhad.. under the new management team, they have set up the task of improving the services to its clients as their prime objective. With respect to the business environment, the quality of services provided must be improved to compete with the other operators.. Due to the problems occured, certain actions and new marketing strategy should be implemented. In. this study, the main focus is on identifying the present fleet utilisation, workshop activities and marketing strategy. The study will also highlight the factors affecting dovm time of vehicles. Finally, recommendations are also included in this thesis to help LMB management to improve their services.