Vita Milk Booster / Sofia Alia Natasya Soffian

• Main Author: Soffian, Sofia Alia Natasya
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA Kedah Branch 2022
• Subjects: Small business. Medium-sized business; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/74045/1/74045.pdf; https://ir.uitm.edu.my/id/eprint/74045/

VitaMilk Booster is a health supplement based on goat milk. The product contains a variety of ingredients that are good for health. Vita is an abbreviation of the word vitamin and then combined with the word milk; VitaMilk Booster. It is easy to pronounce and remember. Product description for VitaMilk Booster is goat milk powder. It is because the main ingredients for this product is goat milk and this product is sold in powder. This can make VitaMilk Booster easier for consumer to store and carry it anywhere. "Healthy in Every Sip" is the tagline for VitaMilk Booster. This tagline wants to show to the consumer that every sip of VitaMilk Booster that they take is good for health because the ingredients that use to make it contain many benefits and nutrients. Vita Milk Booster produce three different flavor such as vanilla, chocolate and apple. Each flavor has its benefit like vanilla which has vitamin B that are good for skin and heart, chocolate can control blood pressure and reduce heart risk and for the last flavor is apple which can lower cholesterol level and blood pressure. VitaMilk is not only scrumptious to consume it also does not have a musty smell like powdered milk out there. VitaMilk Booster can be consumed by all age groups but the company targets audience is the women in their 20s to 50s. This is because that is an age where people want to take care of their health especially women. The founder of VitaMilk Booster was Ayuni and Ahmad Wildan. The company names are Awanees Empire. Their business establish since 2020. The company location is at Pasir Mas, Kelantan. You can get VitaMilk Booster on @vitamilkhq lnstagram and shoope. Idea of the design for this product came from the goat milk. The illustration and color are based from the flavor which is brown, green and blue colors. The concept design for this product is simple and trusted. As a healthy supplement, there is a lot of competition from other big companies. To maintain sales VitaMilk booster offers very affordable prices for consumers. In conclusion, VitaMilk Booster have an attractive packaging design that can attract customer to buy the product. This product also is good supplement for consumer to maintain the health of the body and also good to maintain their beauty.