Factors affecting Malaysian teenagers influence towards family purchase decision of portable playstation (PSP) / Dr. Amily Fikry @ Aziz and Mohd Reeza Bustami

The study of family decision making usually ignored the influence of children such as teenagers. Teenager's characteristic makes them an attractive market segment for marketers and advertisers. Teenagers spend a lot of their parent's money for a certain ; category of products such as VCRs,...

Full description

Saved in:
Bibliographic Details
Main Authors: Fikry @ Aziz, Amily, Bustami, Mohd Reeza
Format: Research Reports
Language:English
Published: 2011
Online Access:https://ir.uitm.edu.my/id/eprint/73859/2/73859.PDF
https://ir.uitm.edu.my/id/eprint/73859/
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items