Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad Malacca Branch / Norliza Ismail

The major functions of Takaful Malaysia are to provide Islamic insurance to customers either their Muslims or Non-Muslims. With such objectives, Takaful Malaysia is highly determined provided the services in respect of the award cover the issuance of takaful certificate (policy) and the processing o...

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主要作者: Ismail, Norliza
格式: Student Project
語言:English
出版: 2004
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在線閱讀:https://ir.uitm.edu.my/id/eprint/73685/2/73685.pdf
https://ir.uitm.edu.my/id/eprint/73685/
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